Relationships: A Key to Collaboration

In this post, I will look at an important factor in deciding how well a company will be able to communicate with its stakeholders.  For a company to be successful in creating an atmosphere where employees and customers feel comfortable collaborating with each other, they must first build and maintain trust in order to have successful relationships with [...]

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Best Buy’s Collaborative ‘Blue Shirt Nation’

Over the lifespan of my blog, I have looked at how several companies are using new social media tools to collaborate better with their customers and other external stakeholders.  In this post, I will look at how Best Buy has adopted a new tool of their own to increase internal collaboration among employees. In 2006, [...]

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