A New Starbucks Collaboration Tool

As you can see, there are various types of companies that are accepting new social media tools to help them collaborate more easily with employees and customers.  In this article, David Cummings, founder and CEO of Hannon Hill, talks about some advantages that these tools may offer a company.  In this post, I will look [...]

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ESPN: Collaborating Over The Airwaves

As you can imagine, there is a wide variety of companies that are now using social media technologies to better collaborate with employees and customers; ranging from airlines to computer companies.  In this post I will look at ESPN, a completely different type of organization that is effectively collaborating with its customers to make their [...]

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Socialtext: “Social Networking with Enterprise 2.0 Collaboration”

In my last post I wrote about a couple of social media tools that companies are using today to help make collaboration in the workplace easier.  This post will focus on Socialtext, a company that uses these social networking and wiki technologies to help organizations collaborate more effectively.   Socialtext was founded in Palo Alto, [...]

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Tweets and Wikis: Tools for Collaboration

There is no doubt that there are many tools on the Internet that make collaboration between companies and their customers possible.  While I have already written about several companies that are effectively integrating these tools into their business communications strategies, I would now like to look at which tools are most prominent today. Twitter- Twitter [...]

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Dell’s new Idea(Storm)

Although it took Dell some time to embrace social media, today they are successfully implementing several Web 2.0 technologies into their business strategy.  Following a very public dispute with Jeff Jarvis, creator of BuzzMachine, over the quality of their customer service department, the company created several tools to help.   The first of these tools [...]

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We Are Smarter Than Me: An Exercise in Collaboration

It is undeniable that there have been several key moments that have changed the way we use technology in our society.  From Gutenberg printing the Bible with movable type, to the televised Presidential debate between John F. Kennedy and Richard Nixon in 1960, to the dot com boom of the late 1990s; these events have [...]

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Avanade Study: Social Media Maximizing Deeper Customer Relationships

In May 2008, Avanade, a IT consulting agency, compiled a study of 541 responses from top executives on how businesses around the world used social media to attract and maintain customers.  The research returned a wide array of information, but the more successful companies surveyed seemed to have certain similarities in how they viewed and [...]

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Cisco: Leading From the Middle

Today’s post will look at Cisco, a company that has successfully used social media to collaborate with its publics.  Beginning in the late 1990s, CEO John Chambers began to shift the company’s management style from a command and control approach to more collaboration and teamwork. The shift began as the company started using the Internet [...]

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